Why MQL is Dead
Discover why marketing trends as we know it have changed and learn about how traditional practices have become a thing of the past. Join Catalina Montoya as she explores new possibilities in automated marketing and why MQL is no longer a standard measure of success in digital marketing. Join us here at Triario Academy for this specially prepared MasterClass.
Let's learn together about the transformations that await us.
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Why the MQL is dead
In this initial section, you will discover why the MQL is no longer a standard of success measurement in digital marketing.
CLASS DURATION: 5:47 MIN
Dissecting the MQL's dead body
In this section, you will learn about the causes of the death of the Marketing Qualified Lead.
CLASS DURATION: 6:28 MIN
The new paradigm and time barriers
In the final section, we will explore and understand the new possibilities that the new paradigm brings to digital marketing.
CLASS DURATION: 9:31 MIN
In addition to being a key member at Triario as the COO, Catalina holds a Master's degree in digital journalism and political sciences, and worked for 12 years at the newspaper "El Colombiano" as a digital macro editor. She was awarded the Latin American Social Media Award in 2012 and is certified and an expert in Content Marketing.