8 advanced SEO techniques to increase your visibility

In the dense and competitive world of internet searches, SEO (Search Engine Optimization) has become a key strategy to enhance the visibility of your digital ecosystem: website, social networks, content, online store, and to attract quality traffic. However, to stand out among the crowd, it is important to go beyond basic SEO tactics and adopt advanced strategies that boost your positioning in search engines. We have prepared eight advanced SEO techniques that can help you take your conversions to the next level and increase the profitability of your digital assets.

What is advanced SEO?

Advanced SEO goes beyond basic keyword optimization and link building practices. It involves utilizing more sophisticated and strategic techniques to enhance your website's performance in search engines and surpass the competition. These techniques encompass technical aspects, more sophisticated strategies, and deeper analysis of content relationships within your website.

What does your site gain from an advanced SEO strategy?

With an advanced SEO strategy, your website can experience a range of significant benefits, including increased organic traffic, enhanced visibility in search engines, greater online authority, and ultimately, a higher return on investment (ROI).  

Best strategic SEO tactics

Let's get down to business: let's delve into some of the best tactics for implementing an advanced SEO strategy and taking your website to the next level. Here, we propose 8:

• Start with valuable content

  Valuable content is one that addresses the "pain points" of your potential customer and helps them better understand their "problem" and how to solve it. It's also content that aligns with the user's decision journey, guiding them at each stage with relevant elements that propel them forward and prompt them to take the next steps. High-quality content remains essential for a successful SEO strategy.

• Use topic clusters

  Positioning for a search intent isn't just about one article; it's about showcasing your expertise and knowledge on a topic in a broader manner. The way to signal to the algorithm about that knowledge is through topic clusters. Content or topic clusters are, therefore, groups of interrelated pages that focus on a specific topic. By organizing your content into clusters, you can enhance the structure and relevance of your website, helping search engines better understand the content and improve its positioning based on what you "know" about your user's challenges and how you help them solve them.

• Use an internal linking strategy

  Internal linking is a powerful technique for enhancing the structure of your website and increasing its visibility in search engines. Building on the previous point, internal linking helps make clusters meaningful by correlating cluster contents through links and establishing connections between one content cluster and another. Ensure you strategically link between pages of your website to enhance user navigation and content indexing by search engines.

• Steal featured snippets

  Featured snippets are content excerpts that appear at the top of search results, providing direct answers to user queries. A good technique for appearing in these snippets is to use content based on specific questions and answers that users may search for. Using questions in headings helps search engines understand the relevance of the answer to the user's search intent, facilitating visibility in featured snippets.

• Analyze if keywords are cannibalized on your website

  Keyword cannibalization occurs when multiple pages on your site compete for the same search term. This means that the results for that intent are scattered across different pages and are not favoring the position we want on the results page. The best way to avoid this is to conduct a keyword audit on your website and optimize the content to avoid duplication and improve content relevance, thus strengthening your strategy.

• Create an FAQ section

  Keyword cannibalization occurs when multiple pages on your site compete for the same search term. This means that the results for that intent are dispersed across different pages and are not favoring the position we want on the results page. The best way to avoid this is to conduct a keyword audit on your website and optimize the content to prevent duplication and improve content relevance, thus adding more strength to your strategy.

• Analyze image performance

  Remember that search engines also display results in images. Images are therefore a crucial part of the user experience and can influence the positioning of your website in search engines. So make sure to optimize your images for loading speed, meaning their file size should be optimal to prevent slowing down website loading times. And always remember that alt text is key for the outcome and relevance of the content.

• Take advantage of schemas

  The SCHEMA markup language is a way to structure data on your website so that search engines can better understand the content and display rich results. Take advantage of SCHEMA markup opportunities to enhance the visibility of your website and stand out in search results.

Implementing these advanced SEO techniques can make a difference in the visibility and performance of your website in search engines. At Triario, we're here to help you develop and execute an advanced SEO strategy that drives success for your online business.

Contact us today to start your journey to SEO success with Triario