Web development

FAQs

• What is Growth Marketing or Growth Hacking?

  Let's make it clear that growth hacking is more applicable to startups and technology companies. But, at the core, both seek the constant growth of your business from your website. It's important to understand that it's not a strategy, but rather a way of doing things.

• Should I have one or multiple websites for my brands?

  The short answer is: it depends. Having multiple websites is like having individual houses, each with a unique address or domain, which will allow you to isolate one brand from the other, however, it will imply more costs in terms of digital marketing, especially in terms of SEO.
  
  On the other hand, if you have all your brands under one roof with individual rooms, you can have much more efficient digital marketing strategies, SEO strategies that benefit all the brands as a whole, and it will be less costly to maintain that site vs. having individual sites, but not all websites are compatible with each other.

• What is the difference between the development of a classic website and a development under the GDD methodology?

  GDD is a model similar to lean start-up in which we seek:

  1. To make an initial minimum viable launch of the pages with the most impact for the business.
  2. The launch will provide value to your ideal customer.
  3. From the data collected, continuous improvements can be made over time based on trends, market changes and user behavior.

• What is direct traffic and how to optimize it?

  Direct traffic is generated by users who have directly entered our URL in the browser or who have entered through a list of favorites, email campaigns, SMS or offline documents (such as PDFs).
  
  This is relevant to know the degree of recall and loyalty of your users with the brand. To optimize it, you must segment your email campaigns very well, deliver valuable content, use tags, and call-to-actions.

• What is referral traffic and how to optimize it?

  Referral traffic is the traffic that is generated from other websites to yours through a link on one of their pages. To optimize it, a link building strategy with partners and allies should be generated.

• What is organic traffic and how to optimize it?

  Organic traffic refers to all visits that come directly from search engines such as Google, Yahoo, and Bing. This is achieved through SEO positioning strategies on your website that allow you to respond to the search intentions of your users.