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Why the MQL is dead
In this initial section, you will discover why the MQL is no longer a standard of success measurement in digital marketing.
CLASS DURATION: 5:47 MIN
Dissecting the MQL's dead body
In this section, you will learn about the causes of the death of the Marketing Qualified Lead.
CLASS DURATION: 6:28 MIN
The new paradigm and time barriers
In the final section, we will explore and understand the new possibilities that the new paradigm brings to digital marketing.
CLASS DURATION: 9:31 MIN