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FAQs

• One or multiple websites for my brands?

  The short answer is: it depends. Having multiple websites is like having individual houses, each with a unique address or domain, which will allow you to isolate one brand from another, however, it will involve more costs in terms of digital marketing, especially in terms of SEO.

  On the other hand, if you have all your brands under one house with individual rooms you can have much more efficient digital marketing strategies, SEO strategies that benefit all brands as a whole and the maintenance of that site will be less expensive vs. having individual sites, but not all websites are compatible with each other.

• How do I generate traffic to my website?

  To generate traffic to your website, you must first know the different types of traffic sources, which are: direct, organic, paid, social and referral. In the following questions we teach you how to optimize it.

• What is direct traffic and how do I optimize it?

  Direct traffic is generated by users who have directly entered our URL in the browser or who have entered through a favorites list, email campaigns, SMS or offline documents (such as PDFs).

  This is relevant to know the degree of recollection and loyalty of your users to the brand. To optimize it you must segment your email campaigns very well, deliver valuable content, use tags and call to actions.

• What is referral traffic and how do I optimize it?

  Referral traffic is generated from other websites to yours through a link on one of its pages. To optimize it, you must generate a link building strategy with partners and allies.

• What is organic traffic and how do I optimize it?

  Organic traffic refers to all visits that come directly from search engines like Google, Yahoo, and Bing.

  This is achieved through SEO positioning strategies on your website that allow you to respond to the search intentions of your users.